CHALLENGE
AI is everywhere these days, isn't it? It's the buzzword on everyone's lips, especially in high-powered boardrooms. Our client—an influential accounting firm rubbing shoulders with the world's best—wanted to shake things up a bit. They were looking for an event that would do more than just talk about AI; they wanted something that would really resonate with top executives.

Here's where we stepped in. We needed to create an experience that was anything but ordinary. Our challenge was to keep these seasoned professionals engaged and excited about a topic they discuss daily. But we didn't stop there. We aimed to change the conversation entirely, to open minds and spark new ideas about how AI can be trusted and transformative.

Enter "Trust in Tech"—a theme designed to explore, through a variety of engaging and innovative mediums, the many ways AI can be beneficial. Our goal was to demonstrate how our client's offerings could help build trust and seamlessly integrate AI into existing processes, reshaping perceptions and sparking dialogue.

DESIGN SOLUTION
The Design Museum provided a fitting backdrop for our event, inspiring us to infuse creativity and innovation into every aspect of the planning. We crafted a stand-alone structure with four distinct hubs, each designed to immerse attendees in key aspects of our client's AI offerings.

Given the high-profile nature of our client, attention to detail was crucial. Achieving the perfect brand colour match became a mission in itself. Our dedicated warehouse team meticulously tested multiple shades until they discovered the hue that captured the client's vision. This commitment extended to every facet of the event—from building and painting to setup and installation—all executed within the precise parameters set by the Design Museum's Huth Gallery.

Sustainability was at the heart of our design approach. We utilised eco-friendly materials for both the structure and branding elements, ensuring that our environmental footprint was minimal. The standalone graphic elements were thoughtfully designed to be repurposed, allowing the client to continue the conversation within their offices long after the event concluded.

In addition to the bespoke expo-style stand, we integrated dynamic branding, strategic lighting fixtures, and LED screens to showcase relevant content, creating an engaging and visually cohesive experience. Our logistical expertise ensured smooth delivery and de-rigging.

THE EXPERIENCE
Our event was designed to engage attendees at various levels, recognising that some prefer active participation while others enjoy a more observational approach. Each hub offered a distinct experience, tailored to explore our core themes in creative ways.

Hub 1: Trust in Robotics
For the adventurous, we introduced an interactive robot arm that illustrated the concept of "trust in robotics." Attendees could control the arm with a headset, experiencing firsthand the synergy of human-robot interaction. This engaging activity drew participants in, nurturing confidence in working alongside technology.

Hub 2: Trust in Policy
To add a human touch, an actor engaged with attendees amidst piles of documents, highlighting the tedious nature of manual processes. Pre-recorded videos depicted numerous individuals involved in similar tasks. In contrast, an adjacent display showcased AI-driven optimisations, underscoring the potential time savings. This setup brought the "trust in policy" message to life, bridging the gap between technology and humanity.

Hub 3: Trust in Ethical AI
In this hub, delegates interacted with an engaging display of the client's values on touch iPads. A wheel of fortune added a playful twist, making the exploration of ethics both informative and entertaining. This dynamic environment encouraged thoughtful reflection on ethical considerations in AI.

Hub 4: Trust in Generative AI
Captivating audiences with AI-generated imagery, this hub challenged delegates to discern whether content was AI-made or real. The reveal provided insights into identifying AI characteristics, sparking curiosity and discussion about the future of generative technologies.

Each hub featured case studies seamlessly tied back to the client's solutions, answering the pivotal question, "How is this relevant to me?" Hub helpers facilitated one-on-one discussions, deepening connections and reinforcing the event's key messages.

FEEDBACK
“I’d like to say a huge thank you to you all and the whole MPG team for your fantastic support at our Trust in Tech event last night.

I was really pleased with the final execution of the Huth Gallery and it provided a great setting for our guests to interact and engage with during our networking drinks reception.

We’ve had some really nice feedback already. It would be great to hear how things went your side and about the engagement in the hubs from our guests”

KPMG Sales & Marketing, Senior Manager

CHALLENGE
Mitchells & Butlers came to us with an exciting challenge: to whisk their team of 2,000 members of their team away on a journey. Their annual Pride Award Show, known as the party of the year, is a celebration that honours their internal teams with an unforgettable experience. Each year, we are tasked with transforming a venue into a breathtaking new experience.

With no limits to our creativity, we set out to create immersive environments that could transport attendees from the sun-drenched Mediterranean shores of the Amalfi Coast, reminiscent of Mamma Mia's charm, to the vibrant energy of the 1980s at Studio 54. Our mission was clear: to craft an experience so vivid and engaging that it felt like stepping into another realm entirely.

CREATIVE SOLUTION
Since 2016, our team has embraced the annual challenge of transforming the venue into extraordinary adventures. With each passing year, their ideas grow bolder, and their themes more ambitious.

The Pride Award Show unfolds over four days, demanding meticulous pre-production, planning, and seamless execution to accommodate a diverse array of attendees. Our scenic department truly shines in these events.

We blend bespoke physical elements with cutting-edge technology—ranging from projection mapping to immersive LED screens—to transport our audience into the atmospheres we create. Each space becomes a portal to another realm, transcending traditional décor to become a living, breathing entity that envelops guests in its magic.

2023 – Mamma Mia meets the Amalfi Coast
In 2023, we transported attendees to the sun-kissed shores of the Amalfi Coast, infused with the playful spirit of Mamma Mia. The transformation was truly enchanting, turning the main stage into a breathtaking scene straight from the Mediterranean.

Bespoke Mediterranean arches, meticulously handcrafted from wood, served as the centrepiece. Each arch was hand-painted by a skilled scenic artist, who transformed the wooden structures into what appeared to be solid stone, echoing the timeless beauty of coastal Italy. These physical elements were integrated with projection mapping, which painted a Mediterranean backdrop that set the scene.

The ambiance was enriched by the presence of Italian cypress and olive trees, their fragrant aroma transporting guests to a tranquil Mediterranean garden. As day turned to night, the Mamma Mia theme came alive with a canopy of twinkling stars enveloping the stage. Our carefully orchestrated mood lighting transitioned gradually, allowing attendees to savour the glow of an indoor sunset, capturing the essence of a starlit summer evening on the coast.

2024 – 80s at Studio 54
In 2024, we turned back the clock and brought Mitchells & Butlers to relive the electrifying energy of Studio 54. Over four days and nights, the Pride Awards became a dazzling celebration of retro glamour and disco fever.

The venue pulsed with life as bespoke content on LED screens paid tribute to each team, capturing the spirit of the 1980s. The real charm was in the tangible textures of our set design. By focusing on texture, we brought an authentic sense of reality to every element—because when you can touch it, it becomes real. The lighting played off these textures, creating depth and dimension that drew guests into the heart of the experience.

Suspended above, 16 mirror balls of varying sizes sparkled, casting reflections throughout the space. Everywhere you looked, Studio 54 came alive.

Centralised LED screens expanded the stage's presence, blending with projection mapping to fully immerse attendees in a captivating visual experience. It was a celebration of sound, light, and movement.

Conclusion
These events are more than just celebrations; where every detail is designed to inspire and engage. Each transformation is a testament to our expertise in scenic production and digital content creation. Through our dedication, we continue to redefine what is possible, delivering unforgettable experiences that leave a lasting impression.

FEEDBACK
“On behalf of my Exec Team, I just wanted to send you and your team a belated thank-you for the great work that you all did once again for our PRIDE week. The event gets bigger and better each year, and you and your team play a big role in that. As I say every year, having been involved in many of these events over the years, I know that the logistics are always very complex, and that their ‘smooth running’ doesn’t just happen, but your team makes it look easy!
Thanks again, and kind regards!”

- CEO of M&B

CHALLENGE
Our client, a well-known service company, approached us with an exciting task: to help them celebrate their new partnership with a creative concept company. The event was set to take place at Convene, a venue known for its unique style, and would host around 200 C-suite leaders from the banking and digital transformation sectors.

We faced a two-part challenge. First, we needed to design an experience that reflected both brands' identities and celebrated their collaboration. Second, we had to engage a busy audience of top executives with an experience that was not only memorable but also meaningful.

DESIGN SOLUTION
We handled the creative concept, staging, and production to ensure a successful launch. Our approach included designing the plenary, reception area, information station, and three immersive breakout rooms featuring six interactive experiences.

Inspired by Convene's distinctive style, we created a cohesive design that elevated both brands. By integrating our elements with the venue's architecture, we crafted an environment that felt natural. This design celebrated the creative partnership while highlighting each brand's individuality.

Incorporating birch plywood strips and lush greenery, we developed a sustainable backdrop that aligned with the venue’s personality and both brands’ values. This thoughtful use of materials underscored our commitment to sustainability, complemented by minimalist set elements and energy-efficient LED lighting throughout the event.

Sustainability
Our commitment to sustainability was central to this project. We focused on creating a design that was not only creative and experiential but also minimised the carbon footprint and enhanced social value.

A key aspect of our sustainable approach was the use of renewable materials which were designed to be reused in future events. Additionally, we partnered with Glasshouse, a social enterprise that supports women in prison, to supply plants for the event. These plants were repurposed post-event. This partnership has become an integral part of our supplier network, reflecting our ongoing commitment to making a positive difference.

Break out rooms
The immersive breakout rooms were crafted to spark dialogue and reflection, moving beyond traditional formats to truly engage attendees. Each room was designed around a distinct colour theme, brought to life through carefully selected furnishings and decor. These physical elements were further enhanced by projections of shapes and colours on the walls, creating a dynamic visual experience.

To add another layer of immersion, we introduced subtle scents that filled the air, enhancing the atmosphere and making each space feel unique. This multi-sensory approach ensured that attendees were not only visually engaged but also emotionally connected to the experiences within each room.

CONCLUSION
This event solidified our position as a trusted partner for high-impact events. We demonstrated the importance of not only meeting the client's brief but also seizing broader opportunities—whether through brand conversations or the unique characteristics of the venue.

Our approach integrated production and branding, interpreting the design brief with a focus on sustainability and brand synergy. By bringing these elements to life, we delivered an immersive experience that resonated deeply with the C-suite audience, reinforcing their reputation as industry leaders.